Senior Product Designer driving business outcomes through accessible, scalable, and AI-assisted design
7+ years experience, AI-powered workflows, 20+ mobile features shipped and a Master’s in Visual and Experienced Design from SCAD
✏️ What I've designed recently…
BJ’s WHOLESALE CLUB
Shop Your Way: Designing a Personalized Fulfillment Experience
New product to improve the shopping experience by allowing customers to set and persist their preferred fulfillment method. This streamlined cart interactions and helped reduce abandonment rates
0 TO 1 DESIGN
+4.57%
E-COMMERCE
CART CONVERSION
+9.12%
iOS & ANDROID
OVERALL CONVERSION
BJ’s WHOLESALE CLUB
Streamlining Checkout for a Frictionless Customer Journey
By simplifying key interactions and optimizing the flow, we reduced user friction and increased checkout completion. This end-to-end redesign supported both existing and new digital-first customers
FULL REDESIGN
-50%
END-TO-END
TASK ON TIME
-80%
iOS & ANDROID
CHECKOUT ERROR RATE
What others say about me…
“…he’s not only extremely talented and skilled in his craft, he’s also collaborative, insightful, and adaptable especially in a high pressure environment...”
— Kirstie Bones
Art Director at R/GA Media Group
“…Rithesh has also successfully demonstrated leadership abilities by assisting peers and fellow students, and being the assigned project manager for several team efforts…”
— David Edwin Meyers
Professor at SCAD
“Rithesh played a key role in the genesis of Tripshelf. He established our design language and defined the way creatives will be roled out at the firm. His work still goes viral…”
— Dhruv Raj Gupta
Co-founder at Tripshelf