Choppr
Designing the Future of AI-First Shopping
Choppr is a futuristic shopping assistant that combines conversational AI with e-commerce infrastructure, helping users discover the right product faster
Role: Product Designer (UX, UI, Strategy)
Tools: Figma, ChatGPT, Adobe Suite
Project Type: Passion project / Emerging Tech Concept
Goal: Design a fully AI-first shopping experience
The problem I found interesting..
Online shopping experience is overwhelming with businesses struggling to reach their customers
🌀
Overwhelmed choices,
reviews, and decision
fatigue
📂
Traditional filters feel
rigid, impersonal, and
outdated
🧩
Natural conversation +
product discovery +
promotion in one place
📢
Businesses struggle to
promote products and
reach customers
Opportunity to build a..
Shopping assistant that understands, reasons, and recommends with enabling brands to reach customers contextually
🧠 Users talk to shop
💼 Business promote transparently
🤝 Both benefit from intelligent, trust-driven interactions
Target users
Carlos (32)
CUSTOMER BUYING GIFTS
Looking for smart recommendations to gift for friends/family but overwhelmed with options
Eleanor (45)
BRAND OWNER
Wants products seen in relevant searches but can’t afford noisy traditional shopping path
Design approach and principles
Intent-first
interface
Explainable AI
Balance trust
and business
Accessibility
and clarity
Introducing Choppr
Future of AI-first shopping
Ask, Discover and Buy
Whether you type or talk, Choppr finds what fits for you, instantly
Scroll, explore, and wishlist — all in one view
Stay focused while Choppr brings full product info, colors, and reviews without leaving the page
Find key product details without the search
From weight to texture, Choppr surfaces what matters with no need to dig through tabs
Tap, Buy and Done with instant checkout
Choppr keeps everything in flow, so you can shop and buy in a single, seamless view
