CVS PHARMACY
Designing a Modern Experience for CVS OTCHS Mobile App
Lead complete redesign of the OTC Health Solutions app, from IA, new products and flows to UI and micro-interactions.
Role: Lead Product Designer (End-To-End)
Timeline: 6 months
Scope: End-to-end UX/UI, motion, new feature design
Project Type: Redesign launch
What problem are we trying to solve?
Existing app had poor UX, unclear IA, and outdated overall design.
Needed a modern, accessible, and scalable redesign that could support new product features.
My role & process
Ownership: Ideation → Wireframes → Visuals → UX → UI → Animations
Audit & research
Reviewed existing app, mapped out current Information Architecture.
Identified usability issues and visual design inconsistencies.
Defining opportunities
Multiple benefit cards view.
Simplified navigation.
Streamlined purchase flows.
Introduced animations & interactions to improve engagement.
Rapid iteration
Weekly iterations with stakeholders (Product Owners, CDO).
Fast-paced design cycles: identify issues → propose solution → prototype → feedback → iterate.
Skipped traditional lengthy UX frameworks due to project urgency.
Goal
Redesigned the CVS OTCHS app into a modern, scalable, and user-friendly experience
by improving its information architecture, usability, and visual design while introducing new features like multi-benefit card management
Design evolution
The redesign progressed through rapid weekly iterations, where each feature was refined based on stakeholder feedback and usability best practices. I refined key features like benefit cards, navigation, and checkout from wireframes to polished designs
Final design
The final redesign delivers a modern, intuitive app with clear navigation, multi-benefit card support, and engaging interactions, creating a scalable foundation for future CVS digital products.
Seamless shopping with personalized plans
Customers can now choose their benefit plan and shop with confidence
Home - Benefits Overview
Modern interface highlights benefit overviews with easy online and in-store shopping options, supported by streamlined navigation
Frictionless plan activation
A reimagined onboarding flow makes activating plans intuitive, fast, and engaging
Shop - Product Listing Page
Redesigned the product listing page with a modern UI, and industry best practices to make shopping clear and effortless.
Effortless reordering experience
Introduced streamlined flow to reorder from past purchases, making it easy for users to get what they need & drive sales for the business
Find Nearby Eligible Stores
Redesigned the flow to help members quickly find nearby eligible retailers
Unified multi-benefit shopping
Designed a simple flow that lets members shop seamlessly across multiple benefits within a single plan.
Built native cart for smarter shopping
Designed an integrated cart experience that simplifies shopping while offering more flexibility and options for both users and the business.
Introduced seamless native checkout
Designed a modern checkout experience with simple payment options, making purchases faster and more convenient for users
Results
Positive feedback and reviews received from the app store
